Main Engine Cut Off

Tory Bruno took to the stage to announce RocketBuilder, their new way to market and sell Atlas V launch services. I discuss my initial thoughts about it and what the announcement means for ULA going forward in the commercial market.

• Initial Thoughts on RocketBuilder - Main Engine Cut Off
• Introducing RocketBuilder - YouTube
• Press Conference: ULA Unveils Website to Transform How Launch Services are Selected - YouTube
• T+24: ULA’s RapidLaunch and Commercial Market Competitiveness - Main Engine Cut Off
• ULA Branding Their Emptying Manifest - Main Engine Cut Off
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